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Who the what is behind this? That must be me, Katerina Luisa Esslin. I am an Athens-based writer with a 20-year background in communication. Having worked as a copywriter & creative director in traditional advertising (10 years in Ogilvy Athens, 3 years in DDB Athens), I am now a freelance storyteller, specialising in brand naming and website copywriting. I am also a published author, currently working on my next book. I used to work as an Elvis impersonator, a fact which is obviously a lie. I once tried to grow fake flowers. Smart move. Some other un-talents: I was not born in 1983 (nor 1985) and I would make a terrible cardiologist. I am also a compulsive banana eater, a lousy watercolorist, a roller-skater, and an amateur web designer (yes, I made this site). I have never been to Berlin and I hold this against me. Feel free to do the same. My favourite film director is Paolo Sorrentino, whom I constantly mistake for Luca Guandanino, whom I constantly mistake for this other Italian director, but I love all three, so everybody happy, case closed, hire me. 

DISCLAIMER: I HATE VIDEO CALLS (and this disclaimer has been here since forever, years before the zoom calls pandemic).

Method. From the Greek methodos (pursuit of knowledge). From meta (expressing development) and hodos (way).

 

'Though this be madness, yet there is method in ’t.'",  Hamlet, No Fear, Act 2, scene 2.

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